I don't take time to write reviews very often, but oh my goodness, this stuff smells amazing! As someone who has a guilty pleasure for fragrances and luxury laundry detergent, this is one of the best detergents/fragrances, I have smelled. It is pricey, but all my guilt from paying that hefty price was literally and figuratively washed away once I did my first load of laundry with this stuff. I hardly smelled it at all when I washing and drying my load of towels. However, once they came out of the dryer, the scent filled the room, and the fragrance was deeply embedded within the fibers of the towels. They also felt very clean and soft. I followed the recommend measurement on the bottle and initially wasn't sure if that was enough, but alas, a little goes a long way with this concentrated detergent. It's definitely a skin scent, intimate, subtle, fresh and musky, with a lot of longevity. I want to say ambroxan comprises the base note in the fragrance. Days later, my linen cabinet still smells heavenly. My only regret is that I did not purchase the detergent/fragrance oil bundle and save a few bucks.