I've tried quite a few varieties of body washes and soaps (Ivory, Equate Sensitive Skin from Wallyworld, Olay, just to name a few), and this is by far the best. They call it "visible care" for a reason, at least in my case. I have very sensitive skin, and once I started using this, over time I could actually see my skin improve...in only about five days. I like the smell too...not overpowering, but a nice clean scent.My only negative, at least at first, was the size. You get 18 ounces, and with some other choices, you can get 24 ounces for about the same price. However, one point to note with this one is that you don't need much at all. Just put a few drops of this Dove body wash on a bath sponge and it will give you plenty of lather. Once I get down to a small amount left in the container, I pop off the top and add water to it, and that makes it last even longer (yes, I'm a bit of a tightwad...I also get every bit out of a toothpaste tube before I discard it!).I highly recommend not only this product, but all of the Dove Visible Care choices. This is all I want to use now....my only worry is they might stop producing it!