I’m a fairly new Byredo fan, and I am in love with the Blanche fragrance line. This body wash is lovely in that it replicates the fragrance without any of the weird chemical smells that sometimes come along with even the most expensive liquid soaps.By the way, yes — it’s expensive. But if you’re in a position to splurge a little and are a fan of genuinely bright, clean fragrance, you should certainly consider buying this!